Digital In The City - Digital Marketing Classes for Freelancers

Having a social media presence and being online and in touch w/ various social media platforms is a really important aspect of every freelancers career these days (whether they want to admit it or not).  For a lot of us self-employed freelancers this can be a very daunting and difficult part of our business.  

It's hard to figure out what social media platforms are best for you.  How to best utilize them for your business.  Sometimes we become resentful and overwhelmed by the fact that it seems we "must be online" in order to see our careers grow and get new clients.  Plus we already have so many other priorities and tasks to do w/ our business it's frustrating to feel like we have to add another thing on to the list...plus it's one that we have to nurture and keep up w/ constantly if we want it to work!

A few wks ago I had the pleasure of doing headshot hair and makeup for a digital marketing expert Wahida Lakhani who has just branched out on her own w/ her start up Digitial In the City!  Her main focus is to help freelancers and self-employed business owners learn about digital marketing and develop strategies for success that best fit their business!

After learning a bit about her company while doing her hair and makeup I thought this could definitely be of interest to myself (as I would never claim to be a digital marketing pro) as well as many others that are in a similar field or work lifestyle as myself.  

Right now she has a 1 Day to Social Media Pro Class that is definitely worth checking out!  I'm sure there will be more classes announced shortly!  Also just an FYI any reader of mine who signs up for a class can use the Discount Code - ILOVEDIGITALINTHECITY and get $10 off your class (even the early bird price)...which is an awesome deal!  Personally I think the cost of the classes is an amazing deal even without the code!

As anyone who knows me knows I think it's VERY IMPORTANT to constantly keep learning and developing your skills for your business.  As a freelance makeup/hair artist that doesn't always mean makeup or hair classes...sometimes it's about marketing or other things that affect a business.  So definitely worth checking out if you're looking to master social media platforms and have them work for your business!  

Blur Pro Panelist Classes

Very important announcement for Aspiring Makeup Artists in Toronto or the GTA!!!  For those of you not in the know...or possibly living under a rock (in which case you really need these classes) I'm very excited to announce I've been chosen along w/ several other AMAZING and INSPIRING artists to be on a pro panel class at Blur Makeup Room for makeup artists looking for advice on how to "make it in the biz"!

Anyone, who has been following this blog for awhile knows that I love to help out other artists and give advice and support to anyone who contacts me...in fact it was a big reason I started the blog in the first place!  I'm a big believer in giving back to other up and coming artists and sharing my knowledge and experiences in order to help others maybe avoid or learn from some of the mistakes I've made while trying to make a career for myself.  

On several occasions I've actually gone back to my old makeup school to give talks about my career and how I've built my strong and ever growing business these past few years!  And it's not to say I'm not a believer in going to makeup school or taking a makeup program (although any artist will tell you that you learn a TON more once you're out of school) but I do know it's super important as an artist to not just stop there and to continue our growth and that means continually investing in ourselves and taking new classes and workshops...which I've actually talked a lot about in the past!

Also, and this is nothing against makeup schools but the one area I find them SERIOUSLY lacking in is the "What Next?" portion...sure they give you the basics and teach you some great techniques about makeup but where I feel they really fail is on the "What to do after graduation?" portion...no one tells you the next steps to take to make it as an artist once you graduate.  I also think this is why there is such a high failure rate after students finish makeup school...I'd say 90-95% of the girls I went to school are not doing makeup now...or didn't even attempt to start a career once school finished b/c in all honesty they just didn't know how to get started!

That's where these classes at Blur Makeup Room come in!  Basically, there are two sessions - one for the "new(er) artist" that wants to learn how to better themselves and their business and turn their "hobby" into a profitable career!  This is the panel I'll be sitting on along w/ two other working freelance artists in the city - Jem Lopez and Nicole Richards.   This pro panel is being held on Monday, March 3 from 9 am - 4 pm!  

We're going to touch upon topics like Branding, Advertising, Social Media, Portfolio Building, Resumes and Rates!  Really great way for any artists to come out and learn and ask questions about anything in the biz they've been too afraid to ask before!  It's a full day w/ a ton of information being given and in my opinion will probably be the most useful and educational class you will take all year!  Plus you can have a choice you can choose the whole day or just the morning or just the afternoon portion...so if you feel you have a grasp on one area but need help somewhere else maybe just take one portion of the class!

Like I've said before you can never stop learning and yes, classes aren't cheap but it's true what they say - You need to spend money to make money!  If the newbies out there only knew how much money I spent in the beginning and how much money I continue to spend every year investing in my career and craft lol! 

Plus a class like this will actually save and make you money in the long run b/c it will teach you where to spend your money, what shoots to accept or turn down, how to build a proper rate and business plan for yourself...I'm not just saying this b/c I'm on the panel (and I know I have a shitload of information and experience on these subjects ;) ) but wow this would have been SO USEFUL to me 7 years ago!!!

The second panel is happening on Mon, March 24 9 am - 4 pm.  It's for a more intermediate artist who already has a grasp on their career but is looking to take it to the next level and overcome challenges and obstacles standing in their way...newer artists would also benefit from this panel too of course.  I'm really thinking of taking this one as people on the panel are amazing and have a broad range of knowledge throughout the industry.

So really what are you waiting for...sign up!  Your career will thank you!

Never Stop Learning!

As artists I think it's really important that we constantly learn and improve our skills through testing, workshops, research etc.  All too often we can get busy or complacent and comfortable in our skills and forget that trends, products, styles and skills all evolve and it's important to keep up to date on all the latest advancements and improvements.

No one ever said being a makeup artist was going to be easy or cheap...in fact it's a really expensive career to take up b/c as a working artist you are constantly having to not only replenish your kit and products but also improve your skills and offer new services.

That's why when I found out while I was at IMATS last weekend that Blur Makeup Room was having a tattoo coverage workshop by Thomas E. Surprenant I knew although it maybe wasn't the best time financially to take a workshop (I did after all drop a little over $600 at IMATS eeek!..and I'm getting into my slower period for work EEEKKK!) it was well worth the investment.  And in all honesty that how WE as ARTISTS need to start looking at these things...they are investments into our careers and skills!  Investments that will pay off when we can start offering different services and charging more therefore making more money!

All the time I hear artists whine and complain about not getting ahead and not having money for this or that...guess what - suck it up!  If you want something bad enough and you think it's important enough you'll make that extra money for that workshop or save that extra money for that new product.  I know it hurts a bit b/c it feels like it's a lot of money upfront...and it is but it's so important to keep improving our skills as artists!  I can't stress that enough!  Okay enough of my mini rant ;) let's get to the actual workshop!

So I'll be real.  I took SFX in school but it's never really been my thing as my career focus isn't on movies or film and I'm just not called upon to do much guts and gore lol.  But a tattoo coverage workshop now that's the kind of sfx stuff I can use in my business!  Esp. for commercial or fashion work when you might need to cover up an actor or model's tattoo and it's becoming very popular in bridal too (and it's a great upsell opportunity)!

As someone who has been asked by brides in the past if I do tattoo coverage and I've always shrieked away at the possibility as I've never felt really comfortable in my skills I knew this was definitely an area I could use improvement on and also an area I could immediately see marketing and money making opportunities for my business!

So this week I got to take a very intimate and hands on workshop w/ Thomas E. Surprenant who has to be one of the nicest and down to earth artists around...and so talented!  I mean just look at his resume and body of work and you have to be impressed...hello Emmy winner anyone!  First he showed his tips and techniques for covering tattoos using his very own line of sfx prosthetic paints (available at Blur Makeup Room).  He showed how they can be used both by hand and in the airbrush gun and explained some colour theory and how it applies to the skin and it's colouring.

After watching him work away and cover a VERY large arm tattoo to perfection I got to test out my skills with him there to guide and watch while giving me some hands on tips and tricks.  I'll be honest...I usually SUCK at things when I first attempt them...like worst in the class awful suck so I'm always nervous when pros are watching me but Thom is so friendly and nice that I felt a lot more comfortable and at ease and he's a really great teacher!  I did one wrist tattoo first w/ Thom stepping in to help me every now and again. After that there was time for me to even go after a second wrist tattoo on the other arm and I can definitely say I think I did pretty well if I do say so myself!

There is another Tattoo Coverage Workshop happening at Blur this Sunday Nov 17 from 2-6 and I definitely think it's worth the money!  If you can't make it out this time definitely stay in the loop w/ Blur to find out when they're having Thom back in the future for other workshops!

Here's some pics from the workshop!

 Thomas showing us how it's done!

Me working away!  My first attempt on the first tattoo!

Pretty good results I'd say!  Forgot to take a before but on the left arm there is a heart tattoo that's been covered...same tattoo as the right arm in the pic....you can see where I could have kept going w/ the coverage up further on the other tattoos on the left arm in the pic.

Thomas even showed us how to do veins on the arm using airbrush for an even more realistic finish...the skin has so many different tones and variations throughout it's important to not make it too perfect looking!  I def. still need to practice on the veins lol!

 Me working away on the second tattoo all by myself!

Thanks Blur for hosting such an awesome workshop and thanks Kory for having so many great tattoos to work on ;)

Also here's a couple of pics I took at IMATS last Saturday of Thomas at work flexing his SFX muscles and his model friend Josh flexing his real muscles ;)