The Importance of a Professional Makeup Artist for Corporate Shoots

 I do quite a bit of corporate work...I'd like to do more but overall with my experience I definitely say I understand the needs of corporate clients when it comes to makeup and hair.  Unfortunately, not everyone understands the value of hiring a professional makeup artist for their corporate head shot shoot or video production.

A lot of times people in the corporate world don't understand the difference using a professional artist will make in their pictures and videos.  It's not their fault.  Typically, their work is about business or numbers or computers etc. Not exactly the most beauty focused fields lol.  What exactly do they know about the benefits of hiring a professional makeup artist.  That's why it's up to us as professionals to help educate them.  In fact it actually holds a lot of the same principals and facts as to why brides should hire professionals are their day too!

I thought it might be smart to outline some of the important reasons and benefits as to why businesses should hire professional makeup artists for their photo or video needs.

Reasons to Hire a Professional Makeup Artist

1. Makeup Reads Differently On Camera - You may need more makeup than you typically wear day to day.  A lot of women think that the makeup they put on for work is perfectly fine for pictures or videos but the camera takes away about 30% of the makeup.  That's why you need to "up it" a bit but still look professional.  A makeup artist will know how to keep you looking like you while still enhancing your look enough that it will show up on camera.

2. They Use Professional Camera Friendly Products - I'm sure it's obvious to most but not all makeup is created equally.  A lot of consumer products are great for day to day use but they aren't necessarily "camera friendly" meaning they might create a flash back (white face) for pictures or just not be strong enough for film or pictures.  A professional makeup artist will know what products work for what situation and will have a kit stocked with camera quality products that they've tried and tested out so they know exactly how they react and what works best depending on the lighting, setting and type of picture or video you're working on.

3. They Will Be Available For Touch Ups - When you hire a professional they will typically be just off camera and ready in case you need a lip touch up, powder for shine or to fix fly away hairs.  Small things like this may not seem like a big deal at the time but they will be huge on camera and ultimately very distracting.

4. It's An Investment For Your Business - You are already investing so much into your pictures or video it only makes sense to make it the best you possibly can.  There is not point in investing all of this money into a project if you're not going to look your best in it.  If the star element of the picture or video doesn't look good it doesn't matter how much money was spent on the photographer/videographer or production value the project will ultimately look cheap and unpolished and I don't think anybody wants to have that as their last impression.

5. How Many People Will See These Pictures/Videos? - These pictures and videos will probably be around for a long time and hopefully be seen by thousands of people.  It's important that the impression you leave people with is a good one.  If you look disheveled or unpolished that's the impression you're going to leave clients or potential business contacts with.  If you're going to use these pictures or videos for several years it's only smart to make them look the best and most
professional you can.

6. You'll Feel More Confident - When you hire a professional makeup artist they come to you.  You don't have to worry about anything on the day with regards to your hair and makeup.  The convenience of it all can't be beat and it can be a very relaxing and pampering experience to get your hair and makeup done which in turn can raise your confidence and reduce your anxiety which will both show on camera.

7. Men Need Makeup Too! - This is actually a big one!  Most men don't realize the benefit of having their makeup done for photos or videos.  It's true that day to day the average man does not wear makeup and because of that a lot of men see it as something only women need for pictures or film but that's not true. As mentioned above the camera picks up small details and magnifies them.  A lot of men just like women have redness in their skin or dark circles under their eyes.  These sorts of things can make a man look tired or unpolished on camera.  Now of course the level of makeup needed on a man compared to a woman is very different but even just some concealing of redness or dark circles and a bit of powder foundation to reduce shine can make a a world of difference in photos.

8. It's More Affordable Than You Think - A lot of times budget and money are huge factors in this sort of thing but when you break it down the cost of hiring a professional makeup artist for your shoot or video is actually a small percentage of the total cost.  Plus if you think hiring a professional is expensive imagine the costs if you need to do a re-shoot because the first shoot wasn't good enough!

Now like any professional or business there are different levels of skill and quality.  It's important for people to do their research before hiring someone.  Like the saying goes - "You think a professional is expensive, try hiring an amateur" ;)

Wedding Hair - Why Using Your "Usual" Stylist May Not Be The Best Choice

So as anyone who reads this blog knows I do A LOT of weddings.  Sometimes I do just makeup, sometimes it's just the hair and sometimes it's both makeup and hair.  The more I do weddings and the more confident I get w/ both bridal makeup and hair I will be honest the more I enjoy having complete control over the entire look...that means being in charge of both the makeup and hair (at least for the bride).

Of course that is not always the case and I'm totally cool with that but I will say there has been more than one occasion where I have thought "Oh she would have looked better if she just let me do her makeup or her hair" when I haven't been in charge of both services.  

A lot of times when I'm not booked for hair it's because the bride has opted to use her "Usual Stylist" for her wedding day hair.  Now I'm not going to say that this is always a bad decision because it's not - there are plenty of salon hairstylists that are good at wedding updos and styling...but there are also a lot that aren't!

I think a lot of times brides feel "guilty" if they don't hire their regular hairstylist for their wedding day or they just assume they are a hair stylist and they cut/colour my hair great therefore they'll do my wedding hair great...but that's not always the case.  Do not feel like you are "cheating" on your usual stylist if you don't use them on your wedding day.  

So this isn't to say you shouldn't hire the person that cuts/colours your hair it's just important to ask some questions and make sure they'll be the right artist to achieve you wedding hair dream.

Here's some questions to ask or things to think about:

Do they do weddings often/Have they done a lot of weddings in the past? Ask your stylist this don't just assume they do.  There are a lot of hairstylists nowadays that don't want to do weddings or almost never do weddings.  Either because they don't like them or their specialty isn't updos or wedding styling.

How comfortable are they with Wedding Hairstyles? Some salon stylists are amazing and cut and/or colour but you ask them to do an updo or half updo and it's just not their forte.  This doesn't make them a bad stylist it just means it's not one of their strengths.  If they aren't strong in updos do you really want to risk their skills on your wedding day.

Are they willing to come to you on your Wedding Day? Weddings typically happen on Saturdays which of course is the busiest day in the salon.  Are they willing to leave the salon for several hours to work your wedding w/ you and your bridal party or do you have to go to the salon? 

 If you have to go to the salon how will this effect your timing for your wedding day?  Is this going to cause more stress or anxiety for you having to travel to and from the salon vs. getting your services in your home or a hotel where the artist comes to you?  More and more brides are opting to have mobile services for this reason.  It's just so much more stress free to have an artist or team come to you and your girls where you are!

If the stylist comes to you or you go to the salon what's the timing like? I've also seen several times where b/c the bride wants her usual stylist to do her hair she's had to get it done HOURS before the ceremony or pictures b/c that's the only time the stylist could fit her in.  Either the stylist came to her and did it super early before their Saturday salon hours or the bride went to the salon super early in the morning.  If you have an updo this might not be the end of the world as they are typically pretty sturdy if done properly but if you are wearing your hair down and you get it done hours before pictures or the ceremony you have a much stronger chance that they hair is going to fall and not look like you had hoped by time the ceremony comes around. 

Remember to ALWAYS do a trial with your usual stylist! If you do want to use your usual stylist make sure to book a hair trial with them...don't just chance it and think they will do exactly what you want on the day b/c they are use to cutting/colouring your hair.  I personally find even with my own work I do a better job on the hair the second time around.  I figure out little adjustments and things I want to fix for the wedding day.  The trial is as much a practice round for me as it is for the bride so it's VERY important!

If you aren't happy with the trial DON'T feel obligated to still use your regular stylist!  I've seen and heard this time and time again.  A bride does a trial w/ their stylist and they leave unhappy but then somehow magically hope/expect that their wedding day will turn out better.  Speak up at your trial.  If the stylist isn't getting your vision let them know so they can try to fix things they aren't mind readers lol!  If they still don't get it and you are doubting they'll get it on the wedding day FIND ANOTHER STYLIST FOR THAT DAY!!!  It's one of the most important days of your life and you're spending so much money on every detail you HAVE to hopefully LOVE...at least LIKE your hair!  DO NOT stick w/ a stylist if you are judging their wedding hair skills.  It will cause more stress for you and you'll actually resent them later if you hate your wedding hair.

Like I said above just b/c a stylist is amazing at cutting and colouring doesn't mean they understand or can execute wedding hairstyles.  It's a VERY different skill set for a stylist and truthfully a lot of stylists don't get that much practice at it and it's not heavily taught in school.

I don't cut or colour hair but I specialize in wedding hair...you wouldn't want me to cut or colour your hair b/c it would be a disaster but I feel pretty confident doing your wedding updo lol!

I've had it happen multiple times where a bride who I was doing makeup for contact me after and ask to do a hair trial b/c her regular stylist just didn't seem to get her vision.  I've also seen brides cry b/c they had their regular stylist do their hair while myself or my team has done their bridesmaids' hair and it's looked better.  And of course I've seen salon hairstylists do work that's amazed me where I've wanted their card lol!

All I'm saying is think about what's right for you on your wedding day and don't feel obligated to make a choice b/c you feel pressure or a sense of loyalty if it's not what's right or convenient on your wedding day.  

Blur Pro Panelist Classes

Very important announcement for Aspiring Makeup Artists in Toronto or the GTA!!!  For those of you not in the know...or possibly living under a rock (in which case you really need these classes) I'm very excited to announce I've been chosen along w/ several other AMAZING and INSPIRING artists to be on a pro panel class at Blur Makeup Room for makeup artists looking for advice on how to "make it in the biz"!

Anyone, who has been following this blog for awhile knows that I love to help out other artists and give advice and support to anyone who contacts me...in fact it was a big reason I started the blog in the first place!  I'm a big believer in giving back to other up and coming artists and sharing my knowledge and experiences in order to help others maybe avoid or learn from some of the mistakes I've made while trying to make a career for myself.  

On several occasions I've actually gone back to my old makeup school to give talks about my career and how I've built my strong and ever growing business these past few years!  And it's not to say I'm not a believer in going to makeup school or taking a makeup program (although any artist will tell you that you learn a TON more once you're out of school) but I do know it's super important as an artist to not just stop there and to continue our growth and that means continually investing in ourselves and taking new classes and workshops...which I've actually talked a lot about in the past!

Also, and this is nothing against makeup schools but the one area I find them SERIOUSLY lacking in is the "What Next?" portion...sure they give you the basics and teach you some great techniques about makeup but where I feel they really fail is on the "What to do after graduation?" portion...no one tells you the next steps to take to make it as an artist once you graduate.  I also think this is why there is such a high failure rate after students finish makeup school...I'd say 90-95% of the girls I went to school are not doing makeup now...or didn't even attempt to start a career once school finished b/c in all honesty they just didn't know how to get started!

That's where these classes at Blur Makeup Room come in!  Basically, there are two sessions - one for the "new(er) artist" that wants to learn how to better themselves and their business and turn their "hobby" into a profitable career!  This is the panel I'll be sitting on along w/ two other working freelance artists in the city - Jem Lopez and Nicole Richards.   This pro panel is being held on Monday, March 3 from 9 am - 4 pm!  

We're going to touch upon topics like Branding, Advertising, Social Media, Portfolio Building, Resumes and Rates!  Really great way for any artists to come out and learn and ask questions about anything in the biz they've been too afraid to ask before!  It's a full day w/ a ton of information being given and in my opinion will probably be the most useful and educational class you will take all year!  Plus you can have a choice you can choose the whole day or just the morning or just the afternoon portion...so if you feel you have a grasp on one area but need help somewhere else maybe just take one portion of the class!

Like I've said before you can never stop learning and yes, classes aren't cheap but it's true what they say - You need to spend money to make money!  If the newbies out there only knew how much money I spent in the beginning and how much money I continue to spend every year investing in my career and craft lol! 

Plus a class like this will actually save and make you money in the long run b/c it will teach you where to spend your money, what shoots to accept or turn down, how to build a proper rate and business plan for yourself...I'm not just saying this b/c I'm on the panel (and I know I have a shitload of information and experience on these subjects ;) ) but wow this would have been SO USEFUL to me 7 years ago!!!

The second panel is happening on Mon, March 24 9 am - 4 pm.  It's for a more intermediate artist who already has a grasp on their career but is looking to take it to the next level and overcome challenges and obstacles standing in their way...newer artists would also benefit from this panel too of course.  I'm really thinking of taking this one as people on the panel are amazing and have a broad range of knowledge throughout the industry.

So really what are you waiting for...sign up!  Your career will thank you!

Dressing Appropriately For The Job

Last week I was hired for a corporate gig w/ a big international company for some internal videos involving some of the high up execs and CEO.  Corporate gigs tend to be some of the better paid and easiest gigs a makeup artist can get. Usually it just involves some male grooming and light makeup and hair touch ups for the females.  Not exactly creatively inspiring or interesting but we all have to balance the creative w/ the payday in the end.

With these sorts of jobs the best thing a makeup artist can do is be efficient, professional, quiet and right on hand for any quick touch ups.  You need to be around right when they need you but invisible the rest of the time.  These execs don't usually want to be doing these videos and truthfully they want to get them done as quickly as possible.

An important thing to remember is they value your quickness.  Don't feel the need to stretch out the time for male grooming b/c you want to be sure they know "you're worth it".

Anyway, the job went incredibly smooth and we even wrapped early which is always a pleasant surprise. While on set I chatted up the execs w/ polite small talk but worked quickly and kept quiet and out of the way once filming started.  At the end of the shoot I thanked everyone and let the person who hired me know to contact me anytime in the future if they might have these sorts of shoots.

He thanked me repeatedly for my professionalism and said he would definitely call me for future shoots (YEAH!).  He then actually explained to me that before he had hired a different artist for two other videos. He said that execs and CEOS can be a bit particular (which is true) and that they felt uncomfortable w/ the way she dressed as it was a bit too tight and revealing.  He had mentioned this to her after the first job and hired her back for a second but for that one she came dressed even more inappropriately!  He said her makeup work was good but he couldn't hire her back just b/c of the way she dressed!  Her loss, my gain!

I was actually shocked that someone would be stupid enough to lose a sweet corporate client just b/c they didn't dress appropriately and then I began to think about it and it's true a lot of artists don't always dress appropriately!  It is true that we are artists and therefore do have a little leeway in how express ourselves w/ regards to makeup and clothes but we also have to respect and understand the jobs we are accepting and the clients/environment we might be involved w/ that day.

Some rules to kind of live by for dressing appropriately.

1. For corporate gigs you don't have to come dressed for a business meeting or church but dress respectably.  That means nothing too tight, too trendy, too revealing.  You'll be shooting in an office a lot of times so keep it simple.  Usually a nice pair of jeans/pants, a nice sweater or top and decent shoes and you're pretty safe.  Also, don't go crazy w/ the makeup or hair.  Keep it clean and simple like the clothes. You don't want to make any of the execs uncomfortable.  They can sometimes be a bit older or more traditional in their values and appearance and therefore they don't usually care that your dress is by so-and-so designer and you're rocking the latest smudgy smokey eye and deep purple lip trend or something like that.  If you  have tattoos possibly try to wear clothes that don't have them on display.

2. Weddings are similar to corporate gigs in a lot of ways.  Even if the bride is "cool" you might be working w/ her mom or aunts or grandmother and  you don't want to freak them out.  Also, you might be showing up super early in the morning and working for several hours straight.  The last thing you want is to show up at 5 am looking like you just came from the club the night before lol.  Again, you can usually get a feel for the bride at the trial and what kind of girl she is or what her style is.  An example for myself personally - in "real life" I tend to wear a lot of red lipstick.  This isn't exactly something "crazy" or "out there" but if a bride through email correspondence expresses to me that she's "super natural" and "doesn't wear makeup" then I know at the trial to probably leave my red lipstick in the drawer that day b/c even though it's not all that offensive it might throw her off and she might think that I'm going to do that to her...even though it might seem a bit ridiculous you just never know sometimes trust me.

3.  When you're assisting another artist just ask what they feel is appropriate for a job.  Some artists want their assistants dressed a certain way or in certain colours aka black other just want you to be comfortable. So just ask...no one is going to be angry b/c you asked!

4. There is a certain idea that makeup artists only wear black.  While this is true for some it's not a hard rule. In truth I think it happens just b/c it doesn't look dirty if you get makeup all over it.  It's easy to match and look professional and sophisticated and it blends in behind the scenes and let's be real on most jobs you're not there to be the "star" or center of attention, you're there to do your job and be invisible when you're not needed.

5.  Runway is the one time a lot of artists are actually told to wear black. It's indiscreet and again blends well behind the scenes.  Plus it makes it easy to see who are the artists if they are all in the same colour and gives them all a sense of cohesiveness.  But it's not always a rule.  I've done runway where ppl just wore what they wanted...again just ask what's expected.

6. Fashion shoots are the times where as an artist you can express a bit more of your "personality" through dress and makeup.  Again, this doesn't mean go insane and in truth a lot of artists I know still keep it pretty simple and clean b/c let's be real it's not about you and you're there to watch the model and not be touching up your own makeup and hair the whole time.  Also, once you get use to a photographer or team or regular client you'll kind of get a feel for what's acceptable and what's crossing the line.

7. Wear clothes and shoes that you're comfortable working and standing in for hours.  Again, you're not there to be a fashion model.  You're there to work!  No one wants to hear you complaining about your shoes or see you constantly readjusting your outfit b/c it's not comfortable to move around in.

8. Don't feel b/c you're a "makeup artist" that you need to be "done up" all the time!  This may be true for retail where makeup artists probably wear more makeup there then most people ever wear in "real life" but this is also b/c they are there to sell and many take the approach to wear as many products from the line as physically possible lol!  Seriously, don't show up looking like you didn't even brush your hair or wash your face but also don't feel pressure on a job to look like a "glam queen" if that's not your style.  Stay true to your own personal style.  If you're a bit of concealer, gloss and mascara type of person for yourself don't feel like you need to make yourself club ready for every job.  Of course if you know you might be on camera or there might be some behind the scenes pics taken on set that day you might want to put in a little extra effort but don't feel you need to go to extremes if it's not your "style".

I'm sure there are some other "rules" for dressing but these are a few to get you started and hopefully clear up any confusion some of you might have about what's "appropriate".  Of course I'm totally cool w/ ppl dressing slutty and inappropriate if it means I can get their sweet corporate gigs b/c they're dressed unacceptably lol!