Art Direction

Here's my latest editorial for Lilogi for their Avant Garde Week that just wrapped up on Fri.  Interesting theme and definitely worth checking out on the site if you haven't already...some very cool clothes and concepts displayed last week.

My concept for the shoot was sort of a Marie Antoinette/Tim Burton mix.  We agreed to do a sort of white face but I also really wanted to do a big bouffant hairstyle that also involved my mini crimper to give it texture and make it a little more interesting.  We didn't want anything on the hair to be too perfect so I made sure to careful pull pieces out from the bouffant.

Photographer Renee Rodenkirchen

Stylist Alexandra Loeb

Makeup & Hair Jessica Jean Myers

Model Eugenia (Elmer Olsen)

Here's a couple of Behind the Scenes pics too...I haven't included any of those in awhile ;)

No Man's Land - Video Editorial

Here's last week's Video Editorial from Lilogi for Concrete Jungle Week!  It's actually probably one of my Fav videos they've done in awhile...and I'm not just saying that b/c I worked on it ;) ...that doesn't hurt though of course lol!

Hope you Enjoy it as much as I did!

Videographer Renee Rodenkirchen

Stylist Alexandra Loeb

Makeup & Hair Jessica Jean Myers

Model Michel (Elmer Olsen)

No Man's Land

So here is my latest Fashion Editorial that has been featured on the homepage of Lilogi all week for their Concrete Jungle theme!  How amazing is the location!!!!  I'm not going to tell you too much about it b/c it's a secret but I will say it was an abandoned greenhouse outside the city and we did have to do a little trespassing to get to the location but there is no denying that it was well worth it!

My Makeup and Hair inspiration for this shoot was sort of a Raw, Animalistic, Tribal Meets High Fashion sort of vibe.  I wanted the Makeup to look a bit messy,raw and undone but still strong and powerful that's why I went for a messy black smokey eye that I actually mostly applied using my fingers and a really bronzed skin and cheek look.  We mixed the lips up between nude and a deep wine.

For the Hair I did an almost sort of dread/matted look and I'm not going to lie I felt sorry for Michel (the model) b/c I can't imagine it was easy to get out of her hair :(  The things we do for fashion...although I do keep doing mean things to the model's hair (dreads, afros...wait for next wk on Lilogi...it's big too ;) ).  For the second hair look I stayed right on trend and did a really messy top bun which I thought looked great w/ the deep lip as it really allowed the face and lips to be the main focus!

Alex outdid herself when it came to accessories on this one!  Seriously, pay close attention to some of the rings and necklaces in this shoot - they are crazy!  Can't believe how well this whole shoot came together...really was surreal looking in the location.  Sometimes you just catch yourself and think...is this really my job lol!?!

Photographer Renee Rodenkirchen

Stylist Alexandra Loeb

Makeup & Hair Jessica Jean Myers

Model Michel (Elmer Olsen)

Vintage Couture - Video Editorial

I was just looking through posts on my blog and I have no idea how this happened but I forgot to share w/ you the gorgeous Video Editorial for Vintage Couture Week from Lilogi!  Seriously, I don't know how I missed this one since it was literally one of our most elaborate shoots to date in terms of wardrobe, set and just sheer extravagance!

Videographer Renee Rodenkirchen

Stylist Alexandra Loeb

Makeup & Hair Jessica Jean Myers

Model Danielle (Elmer Olsen)

Right Angle - Video Editorial

Last wk I shared w/ you the pictures from Lilogi's Geo-Graphic Week and now I thought I'd show you the video editorial!

Videographer Renee Rodenkirchen

Stylist Alexandra Loeb

Makeup & Hair Jessica Jean Myers

Model Kristy (Elmer Olsen)

Btw Mon starts Safari/Tribal Week at Lilogi...the location for this shoot was unreal so I can't wait to share the pics & video w/ you guys b/c I know they are going to be AMAZING!

LUXE.LA.SHE - Eyelash Extensions

A couple of weeks ago I had a private appt. w/ a new client - Georgia.  I was doing her Makeup & Hair for a Baptism where she was standing up as the Godmother.  Right away I noticed she had the most amazing long lashes and after a few mins of talking I found out she's an eyelash extension specialist and she's just opened up a new shop down on Queen W. right near Much Music!

I think eyelash extensions are awesome esp. if you have puny lashes to start w/ or you want to look fresh, awake and even a bit glamorous all the time but don't want to mess w/ mascara clumping or flaking or the hassle of trying to put false lashes on yourself.  Also great if you're going on vacation somewhere warm where you'll be on the beach all the time and great for your wedding day too!

It's also important to when getting eyelash extensions that you get them from a reputable and trained specialist...I mean this is your eyes we're talking about here...I don't know about you but I don't want to take any chances!

So anyway, Georgia does some great work...you can see some of her Before & After Photos here.  She really takes her time w/ each application and never tries to rush the process just so that she can get more clients in the day.  To me this is important.  I mean if I'm going to spend money on something I want it to be professional and high quality.

So if you're looking for eyelash extensions in the Toronto area I suggest checking out Georgia at LUXE.LA.SHE Lash Boutique!

Right Angle

In case you missed it up on Lilogi's website here's the fashion editorial from last week's Geo-Graphic Inspired Week!

The model Kristy has an edgy look to her so I want to keep that edginess and do something very simple but striking.  I did that by doing a large graphic eyeliner design...so "IN" right now ;)...boy does that take some patience and a steady hand.  I've def. come a long way on the Cat Eye winged liner (literally use to be my achilles heel lol).  I also wanted to keep her the hair simple but still striking and I wanted it to sort of have a sharp feel to it if that makes sense.  I also LOVED that for once the model didn't have long hair...don't get me wrong I love long hair and it does give so many possibilities but I feel for this theme the bob Kristy had worked so well!

Photographer Renee Rodenkirchen

Stylist Alexandra Loeb

Makeup & Hair Jessica Jean Myers

Manicure Ashley Readings

Model Kristy (Elmer Olsen)

Make sure to check out this week's Sugar High on Lilogi...I didn't do the Hair & Makeup but it's still very cool don't worry ;)