Torlys Web Commercials!

A few wks ago you may remember I got to work w/ a great new team on some web commercials for Torlys Smart Hardwood Flooring.  Well today I got my hands on the two commercials we did and I have to say they are pretty cute in a tongue in cheek sort of way.  Great thing is the client LOVES - YEAH!  Thanks again Signature Video Group can't wait to work w/ you guys again in the future!

So here they are below...check them out!

Video #1


Video #2 - This one is my fav out of the two.  I think the ppl playing the married couple did such a good job...funny thing was they actually knew each other from before b/c they had been hired to play a newly dating couple for a dating website commercial previously and the director had no idea about this when he brought them on for this job - crazy eh!  Apparently, they must look like a good match or something lol!

So Fresh & So Clean - Now THIS is Clean Beauty!

A couple of wks ago as you remember I did a very productive shoot w/ Adamo de Pax.  The guy is amazing - he's getting married this Sat. in Ottawa and he still took the time to retouch 3 of the Clean Beauty images for me (out of 4...still waiting on Sarah).  Some photographers take mths to even show you the pics (which btw is NOT acceptable) so the fact that Adamo in between planning a wedding took the time to get 3 of these pics done is really nice.

Let me tell you the pictures DO NOT disappoint!  They are everything I wanted out of a Clean Beauty shot.  The model looks gorgeous, like she is just naturally beautiful and glowing.  To the untrained eye they might say what's so great about this picture it doesn't even look like she's wearing ANY makeup and I say EXACTLY!  Seriously, this is Clean Beauty!  Just clean up the model, light foundation and concealing, little mascara, little highlight and contour, lip balm and THAT'S IT!  I wanted the skin dewy and fresh...just like a skin care ad!

Just a side story.  I was doing a second day of shooting w/ Torlys today and the one corporate Torlys guy comes up to me and asks what I did for the male actor Jay b/c he looked so natural.  I said just a bit of moisturizer, green primer to tone down the red and a light dusting of powder foundation and some lip balm and hair pomade - That's It!  He then commented on how before when they had ppl come in to do a video one of their corporate guys that was in the video had a full face on w/ lipstick and everything.

This is not the first time I've heard of this sort of thing for male actors.  I explained to him it was kind of a dated approach and now w/ things being HD and everything you really just want to clean up the actors and make them look natural - you don't want to see the makeup.  Sometimes I feel some artists don't trust their work or skills enough to just let it be natural, it's almost like they HAVE to show that they are necessary and therefore feel the need to make sure it's obvious someone had their makeup done when in reality just doing it really clean and having ppl wonder if the person is wearing makeup is actually a lot more impressive and effective.

Anyway, here are the pics!

Alex (Next)

 Andrea (Next)

 Bea (Elite)

Torlys Smart Hardwood Flooring - Web Commercial

Last wk I got the chance to work w/ a new client - Torlys Smart Floors and a new production company - Signature Video Group which is always a great thing when you're trying to get your name out there and build that all important clientele!

It's so funny b/c as you can tell by the title of my post the job was for a web commercial (these things are getting very popular these days lol) for a Flooring company...well that's not particularly funny - what's funny is this is my second job for a flooring company and just last mth as you know I did a job for a interior design company.  Apparently I'm building quite the niche for home renovation and design jobs lol!

It was a really relaxed set and the crew was small and there were only two talent to take care of so overall my job was pretty simple.  Usually is for these types of things....usually they just want you to clean up the talent and make them look polished.

The whole concept for the commercial is sort of a play on the whole PC vs. Mac commercials except this is Traditional Hardwood vs. Torlys Smart Hardwood.  The director/writer/producer of the shoot - Chris Stasiuk did a great job writing a cute and witty script and the two actors - Jeremy (Traditional Hardwood) and Vanessa (Torlys) did an amazing job bringing that script to life.  Seriously, you wouldn't believe these two just met b/c they had such great chemistry and as the shoot went on their characters developed more and  more and they took things further and further w/ their reactions and it just made things sooo funny!  Like LOL funny...which doesn't happen often on a commercial shoot and I don't know about you but when I think flooring I don't immediately start rolling on the floor w/ laughter (yes I know that was cheesy lol).

One of the Torlys boss guys was there for part of the shoot too and even he was laughing and just thought it was great!  Chris has several more script ideas so hopefully they will make more of these commercials...and even more hopefully I'll be brought back on for the jobs ;)  Or other jobs w/ the company!

It's great to get in on some of these corporate commercial type jobs b/c even though they might not be the most exciting things they are usually pretty easy and it can be steady work which is ALWAYS good!  After the actors had their basic makeup on all I had to do throughout the shoot was basically powder them and blot the sweat off Jeremy's forehead...it was really hot in the studio...and even hotter under the lights!  I'm always cold so I actually found everything to be pretty comfortable lol but everyone else was definitely glistening.

Below are some behind the scenes shots taken by Randi Lotsberg who was helping out that day...she's also the one that hooked up me w/ the job so thanks Randi!  Def. better than a lot of the behind the scenes pics I take that's for sure lol!

Jeremy and Vanessa on set...FYI Jeremy is actually really cool he's just "in character" as Traditional Hardwood lol...those aren't his real glasses.  If you didn't guess Traditional Hardwood is the "PC" while Torlys is the "Mac" lol.

 Jeremy, Chris and Vanessa

 Whole crew minus Randi who was taking the pic...told you it was small...btw umm I look so short lol!

 Powder, Powder and More Powder

 I Love this One...Jeremy's face is Hilarious!