Okay I'll give a little background on the whole thing to start w/. Adamo is actually a super young and talented photographer that I took notice of awhile ago. I met him through Dexter Quinto (who I've worked w/ a bunch) as one of Dexter's assistants. I saw some of his work while he was still in school and I was blown away and I saw a lot of potential there.
Here's a tip for many of you out there. It's important to find new talent and network w/ them. Build a team w/ them...it might not be profitable yet but when they start to get jobs they are going to hire ppl they trust and that they've worked w/ before. It's sometimes hard to break into the inner circle of already established photographers. The hard thing though is spotting that talent while it's still raw and in development.
Anyway, back to the shoot. I saw previously that Adamo had some great work but I felt his book was lacking some super clean beauty and this is Toronto where clean beauty is where the $$$ is at. So I proposed that we do a clean beauty shoot together and get a bunch of models for the day b/c I also needed some new clean beauty b/c mine was old and it's sometimes hard to get photographers to shoot a clean beauty shoot b/c let's be real it's not necessarily the most exciting thing for them.
So Adamo wondered if we were going to do anything else w/ the girls besides the one look. I then came up w/ a concept that we would do 1 look exactly the same on each of the girls - REALLY clean face (like no makeup/makeup) and I would put their hair into a high ballerina bun using one of those donut foam roll things I had gotten before but never used yet. From there depending on the girl, her features and style we would then experiment and do a different story tailored to each girl specifically. So that's how we got 5 stories - the 1 original clean face story and then 4 individual beauty stories for each girl. We shot each story in 1.5-2 hrs...I'm efficient and Adamo is a very quick shooter which I LOVE. I sort of hate when photographers over shoot something.
FYI for those that might be confused what the term "story" means when you're working on a shoot you want a cohesive set of pictures that sort of tells a "story" just like in an editorial. It's not useful to do random shots that don't go together at all b/c it won't make sense in your book therefore you come up w/ concepts that tell a story eg. The clean face story where every girl has the same makeup and hair - but the 4 models themselves are actually very different.
I've already seen the pics Adamo has chosen for the 1st clean face story and they look amazing already so I cannot wait to see them retouched...seriously they look like a skincare ad b/c the 4 girls all have different hair colour, skintone and features.
I'll tell you about the other stories shot that day another time but here's some behind the scenes photos from that day. Btw Adamo is very excited to officially be part of my blog b/c apparently he's a big fan lol ;)
Sarah (Elite) So young and fresh!
Bea (Elite) INSANE cheekbones!
Alex (Next) She was soo sick...I felt bad for her but such professionalism!
Andrea (Next) We did the craziest stuff w/ her!
Me hard at work...please ignore the GIANT mess of a station...it was the end of the day lol!