They wanted to have their own storefront to showcase and sell some of their custom items and estate sale furniture finds...esp. their cushions and pillows which were the main focus of the campaign. What's really cool is a lot of the cushions are one of kind or limited in production b/c the pair frequently use vintage fabrics and materials...therefore you know it's not going to be like Ikea where you and all your friends have the exact same stuff lol. They'll even design cushions for you personally if you have fabric or an idea that you like.
So the whole concept for the campaign was to have the model lying in the cushions naked w/ the cushions strategically covering all the important areas lol. They wanted a very sexy and sensual feel to it and I definitely think they got it lol. The pictures look awesome and can I just say this model had the firmest thighs I think I've EVER felt in my life...seriously they were like pure muscle rock...maybe I do need to give Yoga another try lol!
Photography Courtesy of Robin Gartner